What we saw and heard in the field, what we researched, the founder's own experience, and the thinking that came out of it.
Organizing what students expected, what they gained, and what they wished for revealed that satisfaction hinges on the gap between pre-program expectations and the actual experience — leading to our hypothesis: design from pre-program needs discovery, not post-program surveys.
Coming soonInterviews with founders and members of YC-backed startups, and exchanges with practitioners working at companies like LinkedIn, Salesforce, and HubSpot — on why good technology doesn't get used as-is.
Coming soonWhen what you need to know isn't public: how to identify who holds the answer and reach them — from cold outreach to office visits.
Coming soonCustomer discovery said founders were a difficult customer profile. Changing the target led to a completely different decision architecture: champions, CFOs, and security review.
Coming soonThe most common failure in product development, market entry, and program design is building before understanding.
Coming soonWhy tool-first AI adoption fails to stick, and how to work backwards from business problems instead.
Coming soonWhy copying overseas best practices fails, and what it means to adapt across market, culture, operations, and expectations.
Coming soonHow decision-making and operations change with company size, organized from research with practitioners who have run RevOps at different scales.
Coming soon